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Understanding an Ecosystem

Understanding an Ecosystem — Tue, 09 Feb 2010 10:04:46 GMT

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re: Truth sells

Dan Rime — Thu, 26 Nov 2009 01:39:04 GMT

"Truth sells" is a good observation. Why don't you send it to State and Federal elected officials too?

re: Time for a tantalizing title

Ed Rockey — Tue, 27 Oct 2009 21:04:30 GMT

Keen idea.

A progressive software development company offers this name-your-title option, and one enlightened soul chose: "Minister of Progress".

re: Let your footage do the walking

Maria Brenner — Wed, 12 Aug 2009 21:02:21 GMT

Great point, Mark. As a rule, our clients retain full ownership of any original footage we shoot on their behalf (unless we specifically agree otherwise). This is not the case with all agencies, and the “ownership” of stock footage can be more complex, so thank you for bringing it up!

re: Let your footage do the walking

Mark Harmel — Fri, 07 Aug 2009 05:42:05 GMT

Don't forget to educate the client that ownership of the footage costs a LOT more and an extended license is more money as well.

You want to do this education at every stage or you have a very unhappy client when they think that the extra cost s a few hard drives.

re: When little things mean a lot

W.T. 'Bill' McKibben - Ethics-Guru.com — Thu, 25 Jun 2009 13:27:46 GMT

Kirsten,

This is so obvious, but so true.

In this age with nearly everyone creating their own verbiage it's even more important for our discipline to make sure that every page that leaves our doors reflects our ability to use the language.

Thanks for this reminder!

Bill

re: Google Wave: Is social media convergence finally here?

Annika Hylmo - The Insight Generation — Wed, 24 Jun 2009 23:34:43 GMT

Google Wave, in its current state of development comes across as a bit of a mess. When the pieces are in place, it is very likely pointing us to the future of social media. It is also pointing us to the next wave of seamlessly integrated work and personal activity and toward the much-needed overhaul of companies with younger generations of employees (think Generation X and Millennials/Generation Y) who are used to and comfortable working in converged environments. The challenge will be to bring older workers (Baby Boomers) up to speed.

Of course, it’s not just a question of comfort-level working in the new space, but also an ability to actually navigate communicating in it. Real time translation does not mean that people will be good at intercultural communication, for example, and with multiple simultaneous feeds, the question is still whether human beings are physiologically capable of processing it all at once. There is an inherent danger in information overload that Google and users will have to address.

Perhaps the biggest impact of Google Wave, though, is the question of where a company has value. Google opened up the platform via open-source to developers who are now free to keep building on what Google started. The platform sets itself up for similar collaboration opportunities, challenging the boundaries of intellectual property that goes beyond file sharing. That raises an interesting question of where a company adds value and will force the next generations of leaders to create new value propositions. And of course, all of this is coming our way sooner rather than later.

re: Google Wave: Is social media convergence finally here?

Ray Slayton — Wed, 24 Jun 2009 18:27:00 GMT

Try Xobni...it's a wonderful interface. Give it a go!

re: Social media mayhem — lessons from British Airways and Virgin Atlantic

Janet L. Rizk — Wed, 06 May 2009 16:08:25 GMT

I thoroughly enjoyed this article Janette!

re: Go with your gut — it's usually right

Mike O'Horo — Fri, 10 Apr 2009 05:01:22 GMT

Malcolm Gladwell got himself a bestseller from this concept: "Blink"

re: We’d like to hear from you!

Mark Harmel — Wed, 18 Mar 2009 17:45:12 GMT

The Starbucks idea is brilliant. It is a chance for Howard Schultz to communicate to customers that the company has lost its way and wants to hear from their customers ways to help win them back into their hearts.

Many of the ideas were also great and fell into the category of help make it easy for us to spend our money with Starbucks.

re: How B2B advertising should be

Luben Romanov — Tue, 17 Feb 2009 23:51:12 GMT

I have been in marketing and sales for years and I have done B2B sales and marketing. From my experience I could tell that the best deals I've got happend when I was face to face with my clients. Why? Because I've always cared about the clients and in return the clients bought from me.

The point I am making is that no matter how creative an advertising is if it doesn't have enough benefits that will resolve the client's problem it won't work. So, instead of being a sales person become a partner and a problem solver; sooner or later it's going to pay off. Unfortunatelly, many marketers go after quick sales offering deep discounts and not enough value and benefits to the clients. Not a good strategy, small results and ultimatelly lost brand loyalty.

With my brain and intelect I believe that the future belongs to the Web and the Digital. However, with my heart I know that humans buy from other humans. The point? Use the technology but when creating an ad always think about the client first. Then your marketing will be successful.

re: Necessity. The mother of invention?

Marlene Olsen — Mon, 16 Feb 2009 21:06:14 GMT

Amen! There are lots of opportunities in this economy. Thanks for the reminder!

re: How B2B advertising should be

Wayne Eaton — Wed, 28 Jan 2009 18:09:47 GMT

I agree entirely with the notion that it is the premise of people that makes the sale happen. Not a business. There are people inside our clients headquarters. I however believe that the average CMO inside these companies tend to behave more like the business role at all times and completely disregard that theirs is a people to people proposition to tackle as well. Honestly, the age old battle between marketing and sales people for example is still heated but in my opinion it is the wrong way to approach things. CMO's really need to learn more, think less about what they learned in college and get real with the fact that things now require change on several levels. The marketing field is dictated now more than ever, by the consumer of the clients products and or service being offered. For instance...it was estimated that in '07 consumers received 63 billion pieces of junk mail. So, the professional industry icons recommended in early '08 to start a multi-channel effort, with trigger event marketing surrounding real life experiences...people things. And that is what I do at my firm. But I have to tell you something CMO's still are not paying attention

re: The Pepsi Logo Challenge: It’s supposed to be what?

Yoffy — Mon, 01 Dec 2008 18:47:17 GMT

At first, I didn't like it. In fact, I hated it. But the more and more I looked at it and scrutinized it, the more I realized that Pepsi needed a little jolt to their brand ID. Their new look is young, fresh, energetic and most importantly modern(or up-to-date!). Brands need to keep up with the times and I feel like Pepsi's effort isn't half bad. As for the public's reaction, well, sometimes people are afraid of change and this might be a good example of that.