The Phelps Group Blog - All Comments

re: The Pepsi Logo Challenge: It’s supposed to be what?

Yoffy — Mon, 01 Dec 2008 18:47:17 GMT

At first, I didn't like it. In fact, I hated it. But the more and more I looked at it and scrutinized it, the more I realized that Pepsi needed a little jolt to their brand ID. Their new look is young, fresh, energetic and most importantly modern(or up-to-date!). Brands need to keep up with the times and I feel like Pepsi's effort isn't half bad. As for the public's reaction, well, sometimes people are afraid of change and this might be a good example of that.

Online Advertising Live » Blog Archive » The Pepsi Logo Challenge: It???s supposed to be what? - The Phelps …

Sun, 30 Nov 2008 04:28:42 GMT

Pingback from Online Advertising Live » Blog Archive » The Pepsi Logo Challenge: It???s supposed to be what? - The Phelps …

re: Get your message to really stick

Mike O'Horo — Wed, 26 Nov 2008 02:08:36 GMT

I believe that the sticky note direct mail campaign was created 20 years ago by a direct mail consultant in New England named Marty Chenard, who used to send me mailbags to drop in the mail in DC. They were full of hand-addressed envelopes containing glossy pages that looked like articles torn from magazines (they even had erose edges along what would have been the binding side), with stickies on them saying "Take a look. Interesting idea" and signed "J." Now, who doesn't have at least one friend, client or other contact with the initial J? It appeared to be personally endorsed by a close friend. The hand-addressed envelope with the local postal franking was the stroke of brilliance, though.

re: Tension = Retention

Jeff Paul — Tue, 04 Nov 2008 05:03:17 GMT

This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .

re: Two simple words

Joe Phelps — Tue, 28 Oct 2008 19:42:59 GMT

Nice one, Shelly. The old saying "we don't need to be taught nearly so much as we need to be reminded" applies here. Thanks for the reminder! JP

re: On the favorites list – part II

Hank Shaw — Tue, 07 Oct 2008 22:07:28 GMT

Brian,

Thanks for the tips -- and thanks for continuing to be a fan of The Phelps Group after all these years. A free lunch awaits you next time you're in the area.

re: On the favorites list – part II

Brian Forde — Fri, 26 Sep 2008 01:30:44 GMT

I prefer TripIt (www.tripit.com) to Dopplr because it handles emailed itineraries much better than Dopplr.

Evernote (www.evernote.com) is another great site for capturing all your notes, scanned or typed, scanned notes are automatically OCRed to make them searchable. They also have a handy iPhone app to take voice, photo or typed notes on the move.

Dropbox (www.getdropbox.com) is hands down the best application for sharing files between agency/client or colleagues. When you save the file it automatically updates it on your client or colleagues computer.

re: The right side of advertising

Sumit Bhattacharya — Sat, 13 Sep 2008 16:32:16 GMT

That's true.

re: The Phelps Group in the News....

Greg Nason - Interactive — Wed, 27 Aug 2008 02:45:26 GMT

Wow, great memory! You must mean the 'Just the Facts' radio spot we did for Energy Star in 1998!

re: The Right Side of Advertising

Todd — Mon, 04 Aug 2008 18:22:21 GMT

I never really thought about this before either, but it does make sense. Could part of the reason that search engines like Google and Yahoo place their add links on the right side of the screen be to get accidental clicks. This would then lead companies advertising with them to believe that they are getting more hits and thus be more likely to place adds with them in the future?

re: The Phelps Group in the News....

Chicago Sugano — Sun, 03 Aug 2008 21:14:31 GMT

One Classic piece is the Phelps Group's take on 'Energy Star' where it opens with a Dragnet-like police theme, the dispatcher feeds the complaint and the Energy Star officer goes to the scene of the crime seizing a Drunken, belligerent, energy eating washing machine who comes to life as a nasty nemesis and is removed from the premises. This piece is entertaining and clever as 'heck!'

Love you Phelps Group people!

re: Relax, it's versioned...

Renee Fox — Fri, 18 Jul 2008 18:32:40 GMT

Versioning is also important when it comes to Enterprises and their deployments of web 2.0 technologies. It could come into play for legal, HR, or compliance issues. It's important that every version of every piece of content contributed is retained.

re: Forget about motivating people......

Beckie Sudduth — Sun, 06 Jul 2008 23:16:21 GMT

This article is BRILLIANT! What a novel idea! (smile) To help people become the BEST they can be, to develop someone to thier full potential, realizing that as you do that, you have someone totally on board, sold on making the company grow, because they are growing. But that EVERY business, EVERY corporation, would implement such! Too bad you don't have an office here in Little Rock, Arkansas, what about a franchise?!

re: Relax, it's versioned...

Greg Nason - Interactive — Wed, 25 Jun 2008 16:53:39 GMT

Great point Tim, for the PC, TortoiseSVN is hand's down my favorite way to interface with Subversion as well. For Mac users there is scplugin and the impressive new Versions. The lifehacker link in the post includes articles on getting up and running with each.

re: Relax, it's versioned...

Tim Rohde — Tue, 24 Jun 2008 23:56:54 GMT

Subversion is practically unusable for non-technical people without the addition of something like tortoisSVN - http://tortoisesvn.net/. Even then the first connection to Subversion usually needs to be made from the command line. Once the security credentials pass that first time it's easy peasy from then on out. I love Subversion and use it with and without TortoisSVN every day.