The Phelps Group Blog

Why consumer feedback rules

Hank Shaw - Account Leadership — Wed, 03 Sep 2008 06:53:00 GMT

How would you rate your company on creating consumer feedback loops? Yes, customer feedback can be scary and, sometimes, the truth hurts. But, in the end, listening to customers and putting their feedback into product development pays off with loyalty...(read more)

On the favorites list – part II

Compiled at The BrainBangers Ball — Mon, 28 Jul 2008 17:44:00 GMT

Do you have a website that saves you time, gives you a chuckle or helps you share information with like-minded people? This month, we’ll focus on Sites for Sharing. dopplr.com - Dopplr lets you share your travel plans privately with a group of friends...(read more)

The Phelps Group in the news....

The Phelps Group — Tue, 22 Jul 2008 22:01:00 GMT

A new exhibit at the New York Public Library celebrates the creators of some of the most successful advertising campaigns of the last 80 years. This tribute includes The Phelps Group’s own Howie Cohen’s award-winning lines, “I can’t believe I ate the...(read more)

The right side of advertising

Nicole Griffith - Account Management — Tue, 22 Jul 2008 18:46:00 GMT

Have you ever noticed that most online advertisements, if not at the top of the page, are placed on the right side? It's something we take for granted and probably never really thought about why. Placement is everything. Because the scrollbar is on...(read more)

On our favorites list - part I

Compiled at The BrainBangers Ball — Wed, 18 Jun 2008 01:02:00 GMT

Do you have a website that saves you time, gives you a chuckle or helps you share information with like-minded people? This month we'll share a few time-saving sites: bugmenot.com - If you hate registering on a site in order to view some content,...(read more)

Read about an emerging market... overlooked or over the top?

Jason Alloy - Account Management — Wed, 18 Jun 2008 01:01:00 GMT

The ultimate in luxury, design and fashion may soon be seen in more places than just Miami's Ocean Boulevard or one of Paris' flashy catwalks. Would you believe the elite may soon be gathering in a Burger King or that the hippest outfits might...(read more)

Interesting read: Why Zappos pays new employees to quit - and you should, too

Judy Lynes - Public Relations — Mon, 16 Jun 2008 23:43:00 GMT

That headline in the Harvard Business Hotlist e-newsletter captured my attention; equally compelling was Bill Taylor's article about the super-successful Zappos. In a nutshell, the company is fanatical about customer service and wants to make sure...(read more)

Relax, it's versioned...

Greg Nason - Interactive — Fri, 13 Jun 2008 17:39:00 GMT

File versioning is a technique commonly used by software developers to retain the history of a digital file. This provides the ability to roll back changes to a previous point in history when the software was known to run bug-free; but versioning is not...(read more)

Welcoming at a hire level

Harvey Kaner - Account Management — Sun, 11 May 2008 18:07:00 GMT

Adapted from "Rolling out the welcome mat" by Kira Vermond, published by theglobeandmail.com, April 26, 2008 While some companies still adhere to the old, here's-your-desk-here's-your-phone-and-good-luck mentality, other organizations...(read more)

10 must-follow rules for email subject lines

Amber Bryan - Account Management — Tue, 29 Apr 2008 17:53:00 GMT

First off, when developing an email campaign be sure to follow all CAN-SPAM laws. Secondly, when writing your subject line(s), be sure to follow the 10 rules below to avoid getting caught in SPAM filters and to increase your open rate. Avoid words such...(read more)

Forget about motivating people......

Joe Phelps - CEO — Mon, 21 Apr 2008 15:59:00 GMT

The people you want to hire do not need motivating. They're mature adults and probably have the energy level they'll have for the rest of your relationship. So, it's not about motivating. It's about alignment of goals......(read more)

Everyone's an expert

Bill Threlkeld - Public Relations — Tue, 08 Apr 2008 16:41:00 GMT

During the last decade, the rush of excitement and empowerment that has come with blogging has led to an increase in choice fatigue. The challenge? Who to believe in all the clutter. But that’s changing. A recent post on Adweek.com entitled " The...(read more)

What makes a great theme line?

Tom Rector - Creative — Fri, 04 Apr 2008 22:48:00 GMT

Call it a tag line, slogan or theme line, it’s the essence of your brand – distilled into (preferably) seven words or less. A theme line can: • Express your company’s vision or unique market position. • Define your brand’s character or extol a benefit...(read more)

Well…if THEY say it’s good…

Bill Krenn - Public Relations — Wed, 02 Apr 2008 20:26:00 GMT

When you market a new product or service, credibility is key. Potential buyers want to be assured that what they are buying lives up to the seller’s claims. Think about getting someone other than the manufacturer or seller to say something great about...(read more)

Why build an Employee Stock Ownership Plan?

Joe Phelps - CEO — Mon, 17 Mar 2008 18:37:00 GMT

You're a business owner, you're a long-term planner and you'd like to have a succession plan that benefits you and the people who've helped you build the business. If that's the case, then the you'd probably like to: Have your...(read more)