The Phelps Group Blog

Building a brand one login at a time

Theo Pizza - Digital Developer — Tue, 09 Feb 2010 00:23:00 GMT

Thanks to the Web and a surge of social media, communications between the consumer and producer has shifted. We now have the opportunity to glance at what the average consumer says about a brand. Take for example "The Turnaround" campaign launched...(read more)

Rebranding: the bad, the ugly and the good

Will Shepler - Team Manager — Tue, 09 Feb 2010 00:11:00 GMT

The Bad In this time of tightened wallets, sales are down and companies are looking for answers. Rebranding may help, but it should never be done without inspired purpose, an executable vision and total commitment. Uninspired changes are a fruitless expenditure...(read more)

Tech breakdown

Matthew Knox - Interactive Specialist — Mon, 08 Feb 2010 23:41:00 GMT

Embracing leading-edge technology is important but watch out for the bleeding edge of over-investment in the latest craze. Rather than spend on the unknown, strengthen the areas that have good ROI and integrate a pinch of innovation. Investing in things...(read more)

Crucial consumer trends for 2010

Greg Nason - Interactive Specialist — Mon, 08 Feb 2010 23:36:00 GMT

What will consumers be searching for as 2010 unfolds? How can you make sure your business is at the forefront of their interest? Here's what's trending this year. Business as Unusual. Think of Amazon, Zappos and Virgin as pioneers in the digital...(read more)

Understanding the CRM ecosystem

Chris Wren - Video Production — Wed, 25 Nov 2009 21:22:00 GMT

With the shift toward social media, it's important not to overlook some of the more traditional approaches when interacting with customers. For customer relationship management (CRM), the experts at Forrester Research recommend first establishing...(read more)

Let's get real

Nicole Griffith - Team Coordinator — Wed, 25 Nov 2009 21:14:00 GMT

"With the past, I have nothing to do; nor with the future. I live now." – Ralph Waldo Emerson While people often express a desire to "live in the now" and enjoy the present, the online world has changed our expectations of the real...(read more)

Saying what you mean . . . and meaning what you say

Bill Krenn - Media Trainer — Wed, 25 Nov 2009 21:09:00 GMT

When Vice President Joe Biden announced on national TV earlier this year that he wouldn’t recommend taking a commercial flight or riding in a subway car because the swine flu virus can spread in confined places, he touched off a major uproar, particularly...(read more)

Wait, I'm a what?

Russell Dean - CFO — Wed, 25 Nov 2009 20:53:00 GMT

Are you a professional who plans, organizes, directs and controls company resources to complete specific objectives? That makes you, by definition, a "Project Manager." Though that might not be your title, and you may not even be trained as...(read more)

Truth sells

Howie Cohen - Messaging — Wed, 25 Nov 2009 20:43:00 GMT

Truth is the most powerful selling tool of all. Consumers are proving it every day online. Peer-to-peer, friend-to-friend, these voluntary truth sharers can make or break a company because their words are objective, unbiased and believable. "Great...(read more)

Google Caffeine: Awaken your search results

Murad Mordukhay - Media Specialist — Thu, 22 Oct 2009 18:01:00 GMT

The most widely used search engine is in the test phases of launching an upgrade code-named "Google Caffeine." Designed to provide more comprehensive and accurate search results, it is critical to know exactly how this new Google engine will...(read more)

Time for a tantalizing title

Jason Alloy - Client Concierge — Thu, 22 Oct 2009 17:56:00 GMT

Which company would you rather join — one with a Human Resources Manager or a Talent Master? Employees are looking to be rewarded for their accomplishments and acknowledged for their potential to grow — all through a title. In fact, some even value a...(read more)

How to measure social media

Aimee Shramko - Team Manager — Thu, 22 Oct 2009 17:50:00 GMT

The great thing about online marketing is that it's measurable. And, thanks to social media, it has pushed us beyond a simple analysis of impressions, unique visitors and visits — now, the quality of the interaction and the relationship with the site...(read more)

A well-crafted webinar. Keep those wandering eyes focused.

Chris Wren - Video Production — Thu, 22 Oct 2009 17:38:00 GMT

Many webinars are guilty of TMI — too much information. A disciplined, well-crafted webinar will attack challenges and demonstrate how your products/services provide real solutions to their real problems. Tips to keep those wandering eyes focused on your...(read more)

Twitter, Tweet, Tway what?

Yoffy - Interactive Art Director — Thu, 22 Oct 2009 17:31:00 GMT

Do you and your associates feel like you can't keep up with what’s going on in the world of technology and social media? One way to stay informed is to compile a list of relevant industry blogs. Use a blog reader (i.e. Google Reader ) to aggregate...(read more)

Sure you're efficient, but are you effective?

Russell Dean - CFO — Mon, 31 Aug 2009 22:17:00 GMT

Most of us can be efficient when we need to be. We can check off that agenda and say, "I put in a hard day's work." But was this the best possible use of your time? Professional writer and blogger Ali Hale writes that, "Being efficient...(read more)