-
Jun 15 2009
•
Marketing, Public Relations, Business
Kristen Thomas - Public Relations Specialist
|
In today's fast-paced, first-impression marketplace, clear and concise communication is key. In trying to get a message out quickly, however, "correct" is often left out of the equation. By not taking the time to ensure that all messaging...
|
-
Jun 15 2009
•
Marketing, Creative, Branding, Production
Armand Kerechuk - Art Director
|
The popular saying, "God is in the details" emphasizes the importance of being meticulous. But in the process, we sometimes forget to step back and look at the big picture. Often, it's the most obvious thing that gets missed. When designing...
|
-
Jun 15 2009
•
Interactive/Online, Creative, Production, Technology
Daniel Sinor - Usability Strategist
|
The popularity of mobile devices continues to grow, creating new obstacles to overcome when developing websites. Because mobile browsers display Web content the same as larger screen systems, the content is quite difficult to view and, in most cases,...
|
-
Jun 15 2009
•
Public Relations, Business, Career
Stacy Dominguez - Team Manager
|
Ever finish a presentation feeling that your audience didn't fully grasp your message? What could you have done to get the people hanging on your every word? Presentation coach Sims Wyeth explains how pausing throughout your speech could be the answer...
|
-
May 29 2009
•
Interactive/Online, Technology, Social Media
David Yoon - Interactive Design
|
Google recently previewed its latest project, Google Wave. Looking like a crazy dashboard mashup of blog, Twitter, Facebook, Gmail and Docs interfaces, it promises to finally consolidate scattered Web activity into one integrated, centralized application...
|
-
May 19 2009
•
Interactive/Online, Branding, Social Media
Harvey Kaner - Account Management
|
Yep, that’s right. My Mom has officially joined the millions on Facebook, and she loves it. This really shouldn’t be a surprise, as the fastest growing demo on FB is women, 55+. It’s pretty amazing that someone who survived WWII, witnessed the birth of...
|
-
May 19 2009
•
Marketing, Creative, Culture, Business
Mike Rose - Art Director
|
We all use jargon to some extent, often not realizing that we are inserting "code words" into our conversations. Jargon speeds communications between those in the know, while simultaneously keeping outsiders from knowing what it is you're...
|
-
May 19 2009
•
Marketing, Interactive/Online, Technology, Business
Daniel Sinor - Usability Strategist
|
Mobile devices have taken an astonishing leap in the last few years, making most websites viewable on a majority of mobile browsers. But, unless a site has been built specifically for mobile use, it’s most likely frustrating users and losing market share...
|
-
May 19 2009
•
Integrated Marketing, Marketing, Public Relations, Advertising, Promotions
Joe Phelps - CEO
|
Are your PR people communicating the same key message points as your advertising specialists? Are they on the same page as your sales promotion people? Are they all working from the same brand-building strategies? Evaluating the successes and failures...
|
-
May 19 2009
•
Marketing, Creative, Advertising, Branding
Howie Cohen - Messaging
|
Yes and no. Sex doesn’t sell when it’s used as a cheap trick to grab attention but has nothing to do with the product. This was the case with a recent fast food commercial that showed a sexy woman devouring a burger in an orgy of bites, drips and slurps...
|
-
Mar 11 2009
•
Interactive/Online, Media Planning, Production, Culture
Jason Alloy - Team Manager
|
With the constant demand for newer, faster technology, is it possible that the attention span of your target audience is shrinking? How does that affect online video? Have the rules changed for emerging viewing platforms, like BlackBerries? Whether watching...
|
-
Mar 11 2009
•
Creative, Production, Technology
Maria Brenner - Video Production
|
The national analog to digital broadcast "switch" does not mandate HDTV. High Definition (HD) refers to a specific set of video formats, and Digital Television (DTV) refers to signal transmission. Think of a parcel and its delivery truck. Digital...
|
-
Mar 11 2009
•
Culture, Leadership, Business, Career
Stacy Dominguez - Team Manager
|
How many times have you been called upon to make a snap judgment and, without knowing why, you sense a bad feeling? And how many of those times did your feelings of discomfort turn out to be correct? That innate sense is our intuition. Intuition speaks...
|
-
Mar 11 2009
•
Marketing, Public Relations, CRM
John Leung - Interactive
|
Doritos launched a $3-million Super Bowl commercial that was written and directed by the winners of its "Crash the Super Bowl" contest. TurboTax ran a similar, highly publicized contest in 2007 . It's a trend that will continue to grow,...
|
-
Mar 11 2009
•
Interactive/Online, Social Media
Lauren Kahner - Team Leader
|
We’ve all heard of Facebook, MySpace, Twitter and YouTube — these are different social media vehicles marketers are using to extend the reach of their brand or product. While the world is atwitter about Twitter, we’d like to bring your attention back...
|
901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400