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• How to Get the Most Out of Meetings

  Many years ago my first project at Leo Burnett-Chile was to rewrite a small paragraph for a Procter & Gamble radio script. At just three short lines, the account executive assured me it was an easy fix. I rewrote it and was later told that I had to... Posted Aug 31 2010, 09:41 AM by Kevin Brockett - Social Media Specialist with | with 1 comment(s) Tips

• Four Simple Tips for Writing Online

  1. Don’t overshare — People post too much information. Twitter and Facebook make it easy to dash off a tweet or status update and you may not think about possible ramifications. Tweeting about confidential or personal information can backfire. 2. It’s... Posted Aug 26 2010, 10:55 AM by Kevin Brockett - Social Media Specialist with | with no comments Tips, Online

• Supercharge Your Brand with Online Video

  According to Nielsen , more than 9 billion video streams were viewed in the U.S. in March, and demand is growing. Here are some tools to get those eyes on your video: Aggregators: Sites like YouTube, Vimeo and funnyordie stream your video and make it... Posted Aug 09 2010, 04:19 PM by Kevin Brockett - Social Media Specialist with | with 1 comment(s) Tips, Video

• Knowledge Is Power - Evaluating Paid Media Vehicle Opportunities

  I’m often asked how a media strategist navigates the multitudes of on- and off-line communications vehicles and comes up with a plan that might actually build a company’s awareness or drive sales or, hopefully, both. It starts with establishing strategic... Posted May 18 2010, 01:09 PM by Kevin Brockett - Social Media Specialist with | with no comments Tips, Media Vehicle Evaluation, Paid Media, Editorial