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We Review Seven Top Social Media Monitoring Services
Although a lot of brands have successfully taken the plunge into the full-feedback ocean of social media engagement, they are often uncertain of how to best monitor themselves within the space. Seeking help, many turn to vendors who offer “complete social...
Posted
Sep 10 2010, 09:42 AM
by Kevin Brockett - Social Media Specialist with | with
6 comment(s)
Tips
,
Social Media
,
Product Reviews
How to Get the Most Out of Meetings
Many years ago my first project at Leo Burnett-Chile was to rewrite a small paragraph for a Procter & Gamble radio script. At just three short lines, the account executive assured me it was an easy fix. I rewrote it and was later told that I had to...
Posted
Aug 31 2010, 09:41 AM
by Kevin Brockett - Social Media Specialist with | with
no comments
Tips
Four Simple Tips for Writing Online
1. Don’t overshare — People post too much information. Twitter and Facebook make it easy to dash off a tweet or status update and you may not think about possible ramifications. Tweeting about confidential or personal information can backfire. 2. It’s...
Posted
Aug 26 2010, 10:55 AM
by Kevin Brockett - Social Media Specialist with | with
no comments
Tips
,
Online
Supercharge Your Brand with Online Video
According to Nielsen , more than 9 billion video streams were viewed in the U.S. in March, and demand is growing. Here are some tools to get those eyes on your video: Aggregators: Sites like YouTube, Vimeo and funnyordie stream your video and make it...
Posted
Aug 09 2010, 04:19 PM
by Kevin Brockett - Social Media Specialist with | with
no comments
Tips
,
Video
Knowledge Is Power - Evaluating Paid Media Vehicle Opportunities
I’m often asked how a media strategist navigates the multitudes of on- and off-line communications vehicles and comes up with a plan that might actually build a company’s awareness or drive sales or, hopefully, both. It starts with establishing strategic...
Posted
May 18 2010, 01:09 PM
by Kevin Brockett - Social Media Specialist with | with
no comments
Tips
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Media Vehicle Evaluation
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Paid Media
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Editorial