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• We Review Seven Top Social Media Monitoring Services

  Although a lot of brands have successfully taken the plunge into the full-feedback ocean of social media engagement, they are often uncertain of how to best monitor themselves within the space. Seeking help, many turn to vendors who offer “complete social... Posted Sep 10 2010, 09:42 AM by Kevin Brockett - Social Media Specialist with | with 6 comment(s) Tips, Social Media, Product Reviews

• Why Are You Following Us?

  Social media is all the rage in the marketing world, but what do consumers really want out of “liking” or “following” your brand? While it’s true that most consumers expect to receive some sort of special offer, many—including the most active users—also... Posted Sep 07 2010, 10:51 AM by Kevin Brockett - Social Media Specialist with | with 2 comment(s) Social Media, Market Research

• Facts from the "Old Spice Guy" Campaign

  Following the massive sensation the “Old Spice Guy” campaign recently caused on the Internet, Wieden+Kennedy have posted a case study about its success since “the guy on a horse” first appeared during the Super Bowl in 2009. Not only is the campaign being... Posted Aug 16 2010, 11:28 AM by Kevin Brockett - Social Media Specialist with | with 1 comment(s) Interactive, Social Media, Branding, Campaign

• Mochi Minute: Site Du Jour

  Share a piece of your history on Historypin , a new web app created by global-movement We Are What We Do in partnership with Google. Using Google Maps and its 'Street View' feature, users can explore, pin new photos and share the stories behind... Posted Jul 19 2010, 01:35 PM by Kevin Brockett - Social Media Specialist with | with no comments Brand Building, Interactive, Social Media, Geolocation, App, Mochi Minute

• Measuring Social Media Success

  How do you measure the success of your brand's social media efforts? It depends on your goal. It's tempting to simply look at your fan and follower count; however, unless your only goal is to win a popularity contest, it's not always the best... Posted Jul 12 2010, 01:04 PM by Kevin Brockett - Social Media Specialist with | with no comments Social Media, Metrics

• Focus Groups on Steroids

  Much has been said about utilizing social media for market research, such as mining tweets for customer input but companies can use the concept of a social network to conduct market research more actively, with market research online communities (MROCs... Posted Jul 01 2010, 10:44 AM by Kevin Brockett - Social Media Specialist with | with 2 comment(s) Interactive, Social Media, Market Research

• Do You Have Waldo Envy? Do You Ask Strangers, "Please Rob Me?"

  Well, if you use location-based social networking services such as Foursquare, Gowalla or Yelp, among others, you might just have the over-sharing syndrome: Waldo Envy. Forbes blogger David Pell pointed out "...there is an increasing number of people... Posted Jun 30 2010, 02:27 PM by Kevin Brockett - Social Media Specialist with | with 1 comment(s) Messaging, Interactive, Social Media, Privacy

• How to Build Trust in Social Media: Be Responsive

  Everyone recognizes that trust is paramount for establishing credibility in social media messaging. But how do you build trust in a medium where online identities may be little more than a logo and a few lines of copy? If you text, you already know: responsiveness... Posted Jun 24 2010, 03:45 PM by Kevin Brockett - Social Media Specialist with | with no comments Messaging, Interactive, Social Media, CRM