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• Get your message to really stick

  Could those colored sticky notes you have at your desk possibly be one of the most powerful tools at your disposal? Social scientist Randy Garner recently sent out a survey and, in some form, a request to complete them. Some of the surveys went with only... Posted Nov 21 2008, 06:03 PM by Shelly Walker - Account Leadership with | with 1 comment(s) Research, Business

• How do you spell results?

  We're all familiar with the traditional ways to measure marketing success from sales reports to phone inquiries to website visits. But here’s another measure reported to us by our City of Hope client. In a recent local Spelling Bee, a precocious little... Posted Oct 17 2008, 02:17 PM by Howie Cohen - Messaging with | with no comments Branding, Research

• Why consumer feedback rules

  How would you rate your company on creating consumer feedback loops? Yes, customer feedback can be scary and, sometimes, the truth hurts. But, in the end, listening to customers and putting their feedback into product development pays off with loyalty... Posted Sep 02 2008, 11:53 PM by Hank Shaw - Account Leadership with | with no comments Research

• How to survey 1,000 people

  Most advertisers recognize the value of consumer research in making more timely and accurate marketing decisions. However, cost and timing considerations have prohibited many from using this valuable tool. Fortunately, there are alternatives. One particularly... Posted Apr 23 2002, 05:27 PM by Glenn Schieke - Operations with | with no comments Research

• Should you research

  Before initiating any research study, ask yourself these questions: Exactly what am I trying to accomplish with the research? Will this research be conducted once, or will it likely be repeated in the future so that it can be used as a benchmark for tracking... Posted Mar 04 2002, 05:25 PM by Glenn Schieke - Operations with | with no comments Research