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• Perk up and perk often

  Want to save time? Interested in getting first dibs on exclusive fashions? Need free parking at the big game? Many companies are betting consumers will undoubtedly and enthusiastically answer "yes" to these questions, as the trend of giving... Posted Oct 17 2008, 02:27 PM by Jason Alloy - Account Management with | with no comments Branding, Promotions

• Tourism and travel companies: Seeking a good return?

  All businesses want a good return on their marketing investment. Travel and tourism companies are increasingly getting good returns from...a good return! Someone made happy the first time around is likely to return.... Posted Apr 01 2005, 01:00 PM by Jacob Holloway - Interactive with | with no comments Promotions

• The age of alliances

  Business is experiencing a new age -- the age of alliances. Companies are looking for a business or marketing partner who is trying to reach the same targets -- then teaming up to share resources. The problem is, alliances often fail. Most from lack of... Posted Mar 23 2002, 05:10 PM by Nancy Padberg - Promotions with | with no comments Promotions

• Why more companies are cross-promoting

  It's called several things -- cross-promotion, fusion marketing, partnership marketing. And it has increased dramatically over the past decade. Why the growth? First, it works. Even the most mass of mass marketers -- the large packaged goods companies... Posted Feb 23 2002, 05:14 PM by Joe Hartnett - Cross-Promotions with | with no comments Promotions

• Tsunoyfporn

  That's not a typo. It's a wonderful old Yiddish word I'd like to borrow to describe the role of the modern cross-promotion marketing specialist. Tsunoyfporn, pronounced soo-noyeff-paw-ren, translates literally, "to find a mate."... Posted Jan 23 2002, 05:12 PM by Joe Hartnett - Cross-Promotions with | with no comments Promotions

• Sales energy

  Your product is as good as you can manufacture it. Your sales organization is humming. Your ad campaign is effectively reaching your target markets. But there is still a nagging feeling you ought to be doing more. You may need a carefully crafted sales... Posted Jan 23 2002, 05:07 PM by The Phelps Group with | with no comments Promotions