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• Google Caffeine: Awaken your search results

  The most widely used search engine is in the test phases of launching an upgrade code-named "Google Caffeine." Designed to provide more comprehensive and accurate search results, it is critical to know exactly how this new Google engine will... Posted Oct 22 2009, 11:01 AM by Murad Mordukhay - Media Specialist with | with no comments Interactive/Online, Media Planning, Technology

• How evaluation helped Hallmark evolve

  Back in the late 1990s when sending e-cards took off, Hallmark, king of the greeting cards, was faced with a difficult decision: let other companies rule the online space with free e-cards or enter into the space itself. Would such a move devalue its... Posted Aug 31 2009, 03:05 PM by Jason Alloy - Team Manager with | with no comments Interactive/Online, Branding, Media Planning, Technology

• Let your footage do the walking

  It happens all the time. Production Company "A" created a video for you last year, and you'd like to reuse some of the footage. Production Company "B" is shooting this year's footage, and a freelancer is editing your video... Posted Jul 31 2009, 01:33 PM by Maria Brenner - Video Production Specialist with | with 2 comment(s) Media Planning, Asset Management

• Who’s paying attention to longer videos?

  With the constant demand for newer, faster technology, is it possible that the attention span of your target audience is shrinking? How does that affect online video? Have the rules changed for emerging viewing platforms, like BlackBerries? Whether watching... Posted Mar 11 2009, 10:23 AM by Jason Alloy - Team Manager with | with no comments Interactive/Online, Media Planning, Production, Culture

• Make decisions based on today's information

  The customer you target has changed over the past five years. It's important to keep thinking about how your target's lifestyle is evolving, and how these changes affect buying habits and interpretation of your brand.... Posted Apr 02 2003, 02:18 AM by Mary Jo Sobotka - Media Planning with | with no comments Media Planning

• Born to negotiate

  Have you ever thought , "I could've gotten a better deal if I was a good negotiator"? The truth is that we are all born good negotiators.... Posted Jul 01 2002, 06:49 AM by Mary Jo Sobotka - Media Planning with | with no comments Media Planning