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• When little things mean a lot

  In today's fast-paced, first-impression marketplace, clear and concise communication is key. In trying to get a message out quickly, however, "correct" is often left out of the equation. By not taking the time to ensure that all messaging... Posted Jun 15 2009, 02:50 PM by Kristen Thomas - Public Relations Specialist with | with 1 comment(s) Marketing, Public Relations, Business

• Small time

  The popular saying, "God is in the details" emphasizes the importance of being meticulous. But in the process, we sometimes forget to step back and look at the big picture. Often, it's the most obvious thing that gets missed. When designing... Posted Jun 15 2009, 02:48 PM by Armand Kerechuk - Art Director with | with no comments Marketing, Creative, Branding, Production

• Jargon. The double-edged sword.

  We all use jargon to some extent, often not realizing that we are inserting "code words" into our conversations. Jargon speeds communications between those in the know, while simultaneously keeping outsiders from knowing what it is you're... Posted May 19 2009, 04:48 PM by Mike Rose - Art Director with | with no comments Marketing, Creative, Culture, Business

• Frustrated fat fingers

  Mobile devices have taken an astonishing leap in the last few years, making most websites viewable on a majority of mobile browsers. But, unless a site has been built specifically for mobile use, it’s most likely frustrating users and losing market share... Posted May 19 2009, 04:42 PM by Daniel Sinor - Usability Strategist with | with 1 comment(s) Marketing, Interactive/Online, Technology, Business

• PR+Advertising+Promotions: 1+1+1 = 5

  Are your PR people communicating the same key message points as your advertising specialists? Are they on the same page as your sales promotion people? Are they all working from the same brand-building strategies? Evaluating the successes and failures... Posted May 19 2009, 04:39 PM by Joe Phelps - CEO with | with no comments Integrated Marketing, Marketing, Public Relations, Advertising, Promotions

• Does sex sell?

  Yes and no. Sex doesn’t sell when it’s used as a cheap trick to grab attention but has nothing to do with the product. This was the case with a recent fast food commercial that showed a sexy woman devouring a burger in an orgy of bites, drips and slurps... Posted May 19 2009, 04:29 PM by Howie Cohen - Messaging with | with no comments Marketing, Creative, Advertising, Branding

• We’d like to hear from you!

  Doritos launched a $3-million Super Bowl commercial that was written and directed by the winners of its "Crash the Super Bowl" contest. TurboTax ran a similar, highly publicized contest in 2007 . It's a trend that will continue to grow,... Posted Mar 11 2009, 10:13 AM by John Leung - Interactive with | with 1 comment(s) Marketing, Public Relations, CRM

• Have you found the niche in your niche?

  A growing trend for 2009 is Nichetributes, the power of making products and services relevant by incorporating “attributes” and features that cater to distinct consumer lifestyles and situations. For example, glove designers know that their customers... Posted Jan 30 2009, 12:20 PM by Harvey Kaner - Account Management with | with no comments Marketing, Technology, CRM

• Want to increase sales? Use order affirmation.

  In any sales message, there comes a moment of truth. If you’ve done your job right, you have your target’s attention, generated interest and created a desire. Now comes the coup de grace: Getting a response. One way to do this is to get your target to... Posted Jan 30 2009, 12:07 PM by Tom Rector - Creative with | with no comments Marketing, Interactive/Online, Business

• Read about an emerging market... overlooked or over the top?

  The ultimate in luxury, design and fashion may soon be seen in more places than just Miami's Ocean Boulevard or one of Paris' flashy catwalks. Would you believe the elite may soon be gathering in a Burger King or that the hippest outfits might... Posted Jun 17 2008, 06:01 PM by Jason Alloy - Team Manager with | with no comments Marketing, Branding

• Politics in the Web 2.0 Era

  Web 2.0 has played a large role in the 2008 Presidential Campaign, enabling candidates to reach millions of voters and truly engage them in the political process.... Posted Mar 06 2008, 06:35 PM by Allison Pines - Account Management with | with no comments Marketing, Interactive/Online

• Features don't sell, benefits do

  It's amazing how often marketers forget to distinguish between features and benefits in their customer communications. Features are product attributes based on the characteristics of that product. Benefits are what the product does for you and are based around the individual. ... Posted Feb 20 2008, 01:30 AM by Tom Rector - Messaging with | with no comments Marketing

• It's not what your customers know — it's how they feel

  Customers need to know how much a product costs, what it offers and how well it works, but do they ever consider how it makes them feel? A recent Knowledge@Emory article suggests that emotion doesn't just influence a rational buying decision — it forms the customer's rational base itself. The article quotes Liam Fahey, chief architect at the interestingly named Emotion Mining Company.... Posted Feb 19 2008, 12:18 PM by The Phelps Group with | with no comments Marketing

• The rub factor

  Sometimes, the best way to brand a product is by comparing it to what it is not. We call this "The Rub Factor." You pick a familiar entity – one that's spent years defining what it stands for – and rub the other way.... Posted Aug 01 2007, 01:00 PM by Howie Cohen - Messaging with | with no comments Marketing

• Seeing double - or did two advertisers use the same image?

  Not enough time or budget for a photo shoot? If you're considering stock photography, there are two options: royalty-free and rights managed. Here's what you need to know... Posted Jul 01 2007, 02:33 AM by Amber Bryan - Account Management with | with no comments Marketing