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• Read about an emerging market... overlooked or over the top?

  The ultimate in luxury, design and fashion may soon be seen in more places than just Miami's Ocean Boulevard or one of Paris' flashy catwalks. Would you believe the elite may soon be gathering in a Burger King or that the hippest outfits might... Posted Jun 17 2008, 06:01 PM by Jason Alloy - Account Management with | with no comments Marketing, Branding

• Politics in the Web 2.0 Era

  Web 2.0 has played a large role in the 2008 Presidential Campaign, enabling candidates to reach millions of voters and truly engage them in the political process.... Posted Mar 06 2008, 06:35 PM by Allison Pines - Account Management with | with no comments Marketing, Interactive/Online

• Features don't sell, benefits do

  It's amazing how often marketers forget to distinguish between features and benefits in their customer communications. Features are product attributes based on the characteristics of that product. Benefits are what the product does for you and are based around the individual. ... Posted Feb 20 2008, 01:30 AM by Tom Rector - Creative with | with no comments Marketing

• It's not what your customers know — it's how they feel

  Customers need to know how much a product costs, what it offers and how well it works, but do they ever consider how it makes them feel? A recent Knowledge@Emory article suggests that emotion doesn't just influence a rational buying decision — it forms the customer's rational base itself. The article quotes Liam Fahey, chief architect at the interestingly named Emotion Mining Company.... Posted Feb 19 2008, 12:18 PM by The Phelps Group with | with no comments Marketing

• The rub factor

  Sometimes, the best way to brand a product is by comparing it to what it is not. We call this "The Rub Factor." You pick a familiar entity – one that's spent years defining what it stands for – and rub the other way.... Posted Aug 01 2007, 01:00 PM by Howie Cohen - Creative with | with no comments Marketing

• Seeing double - or did two advertisers use the same image?

  Not enough time or budget for a photo shoot? If you're considering stock photography, there are two options: royalty-free and rights managed. Here's what you need to know... Posted Jul 01 2007, 02:33 AM by Amber Bryan - Account Management with | with no comments Marketing

• The silent treatment

  Here's a creative technique that is used far too little. Especially in this information age when we're bombarded with so many messages.... Posted Feb 12 2007, 01:23 AM by Howie Cohen - Creative with | with no comments Marketing, Creative

• Web-bit

  Publicis, a multi-national advertising conglomerate, predicts that in 2007, world advertising spending will grow by less than 5 percent, while Internet advertising will increase by 28 percent.... Posted Feb 01 2007, 11:16 PM by Joe Phelps - CEO with | with no comments Marketing, Interactive/Online

• 50 ways to succeed in 2007

  Business 2.0 Magazine asked 50 of the brightest minds in business how they do what they do and how you can cash in on their advice. Here are a few of the headlines.... Posted Dec 01 2006, 02:00 PM by The Phelps Group with | with no comments Marketing

• How B2B advertising should be

  When we sell to consumers, we all know the importance of reaching them on an emotional level, not just a rational one. Remember, people buy with their hearts, not just their heads. But when it comes to B2B advertising, many advertisers do a one-eighty.... Posted Oct 15 2005, 07:07 AM by Howie Cohen - Creative with | with no comments Marketing, Advertising, B2B

• Did you hear the one about the marketing guy and the CFO?

  Increasingly, marketing people are under pressure to prove the absolute ROI on marketing communications outlays. Elements contributing to this pressure include: ... Posted Jun 04 2005, 07:03 PM by Joe Phelps - CEO with | with no comments Marketing

• Did you see that TRYvertisement?

  Experienced consumers are more receptive to powerful alternative marketing thinking such as TRYvertising, a new breed of product placement in the real world where consumers can make up their minds based on their experience.... Posted May 01 2005, 02:00 PM by The Phelps Group with | with no comments Marketing

• Tradeshow displays: what makes them work

  Four easy tips guaranteed to improve your tradeshow displays.... Posted May 01 2005, 01:00 PM by The Phelps Group with | with no comments Marketing

• Truth is our highest value -- and our most persuasive selling tool.

  Inscribed on the walls of The Phelps Group is a maxim that reads, "Our work influences millions of people daily. Therefore, Truth is our highest value." Good words to live by -- and good words to sell by as well.... Posted Feb 01 2005, 04:40 AM by Tom Rector - Creative with | with no comments Marketing

• Five trends that are changing how we target customers.

  The iPod World, Word of Mouth Buzz, Instant Messaging and RSS, Online Advertising Alternatives, and Webcast Infomercials and Educational Demonstrations.... Posted Jan 01 2005, 02:00 PM by The Phelps Group with | with no comments Marketing