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Why Are You Following Us?
Social media is all the rage in the marketing world, but what do consumers really want out of “liking” or “following” your brand? While it’s true that most consumers expect to receive some sort of special offer, many—including the most active users—also...
Posted
Sep 07 2010, 10:51 AM
by Kevin Brockett - Social Media Specialist with | with
1 comment(s)
Social Media
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Market Research
Focus Groups on Steroids
Much has been said about utilizing social media for market research, such as mining tweets for customer input but companies can use the concept of a social network to conduct market research more actively, with market research online communities (MROCs...
Posted
Jul 01 2010, 10:44 AM
by Kevin Brockett - Social Media Specialist with | with
2 comment(s)
Interactive
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Social Media
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Market Research