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• Optimizing for the mobile market

  The popularity of mobile devices continues to grow, creating new obstacles to overcome when developing websites. Because mobile browsers display Web content the same as larger screen systems, the content is quite difficult to view and, in most cases,... Posted Jun 15 2009, 02:41 PM by Daniel Sinor - Usability Strategist with | with no comments Interactive/Online, Creative, Production, Technology

• Google Wave: Is social media convergence finally here?

  Google recently previewed its latest project, Google Wave. Looking like a crazy dashboard mashup of blog, Twitter, Facebook, Gmail and Docs interfaces, it promises to finally consolidate scattered Web activity into one integrated, centralized application... Posted May 29 2009, 01:36 PM by David Yoon - Interactive Design with | with 2 comment(s) Interactive/Online, Technology, Social Media

• Moms on FB!

  Yep, that’s right. My Mom has officially joined the millions on Facebook, and she loves it. This really shouldn’t be a surprise, as the fastest growing demo on FB is women, 55+. It’s pretty amazing that someone who survived WWII, witnessed the birth of... Posted May 19 2009, 04:54 PM by Harvey Kaner - Account Management with | with no comments Interactive/Online, Branding, Social Media

• Frustrated fat fingers

  Mobile devices have taken an astonishing leap in the last few years, making most websites viewable on a majority of mobile browsers. But, unless a site has been built specifically for mobile use, it’s most likely frustrating users and losing market share... Posted May 19 2009, 04:42 PM by Daniel Sinor - Usability Strategist with | with 1 comment(s) Marketing, Interactive/Online, Technology, Business

• Who’s paying attention to longer videos?

  With the constant demand for newer, faster technology, is it possible that the attention span of your target audience is shrinking? How does that affect online video? Have the rules changed for emerging viewing platforms, like BlackBerries? Whether watching... Posted Mar 11 2009, 10:23 AM by Jason Alloy - Team Manager with | with no comments Interactive/Online, Media Planning, Production, Culture

• StumbleUpon a steady way to drive traffic

  We’ve all heard of Facebook, MySpace, Twitter and YouTube — these are different social media vehicles marketers are using to extend the reach of their brand or product. While the world is atwitter about Twitter, we’d like to bring your attention back... Posted Mar 11 2009, 10:09 AM by Lauren Kahner - Team Leader with | with no comments Interactive/Online, Social Media

• Want to increase sales? Use order affirmation.

  In any sales message, there comes a moment of truth. If you’ve done your job right, you have your target’s attention, generated interest and created a desire. Now comes the coup de grace: Getting a response. One way to do this is to get your target to... Posted Jan 30 2009, 12:07 PM by Tom Rector - Creative with | with no comments Marketing, Interactive/Online, Business

• Social media mayhem — lessons from British Airways and Virgin Atlantic

  Once you’ve entered the world of social media, how do you monitor online activity from employees, consumers and traditional media — all of which can impact your company’s perception? The answer is to actively monitor posts on blogs and social media networks... Posted Jan 30 2009, 12:00 PM by Janette Rizk - Public Relations with | with 1 comment(s) Public Relations, Interactive/Online, Culture, Social Media

• Maintain web traffic, even in a downturn economy

  In this tough economy, many marketers are looking for ways to maximize their decreasing budgets. Some even reduce their advertising during economic downturns, resulting in long-term loss of market share and reduced brand recognition. A great way to maintain... Posted Dec 19 2008, 12:30 PM by Elliott Wilkerson - Search Specialist with | with no comments Interactive/Online

• Social media 101

  If you’re not incorporating social media tactics into your communications strategies, you may be missing an opportunity to share your message with a more targeted audience, gain valuable information about your core demographic and generate additional... Posted Dec 19 2008, 12:24 PM by Janette Rizk - Public Relations with | with no comments Interactive/Online, Social Media

• Back to the future

  Social networking — something only kids are doing or an opportunity to reach millions of new customers? Take note: 1. We’re still entering the age of social networking. 2. It’s not too late to jump into the dance without looking awkward. 3. It is a lot... Posted Dec 19 2008, 12:19 PM by Terrill Dines - Account Management with | with no comments Interactive/Online, Social Media

• Interface disasters

  Interfaces excel at one thing: enabling users to perform tasks without needing to understand the behind-the-scenes complexities. Flip a light switch, and you have light – without any electrical engineering expertise. The promise of simplicity and utility... Posted Nov 04 2008, 11:08 AM by David Yoon - Interactive Design with | with no comments Interactive/Online

• Are you getting the most out of your browser?

  If you haven't yet strayed from your computer's default browser, you may be missing out on useful, free tools. The open-source software revolution has tapped the power and creativity of the community to offer functionality previously offered only by costly software or subscription services. Here is a list of my favorite Firefox add-ons for marketers. Do you have any favorite add-ons pertaining to the marketing industry that you don't see here? Please share them in the comments!... Posted Sep 04 2008, 03:09 PM by Greg Nason - Interactive with | with no comments Interactive/Online, Technology

• Google Chrome and the death of the browser

  Google's announcement of its Chrome browser heralds the return of the venerable thin client concept, this time using system OS-level memory management and streamlined browser performance to usher in a new era of next-gen Web applications. But there's... Posted Sep 03 2008, 10:05 AM by David Yoon - Interactive Design with | with no comments Interactive/Online

• On the favorites list – part II

  Do you have a website that saves you time, gives you a chuckle or helps you share information with like-minded people? This month, we’ll focus on Sites for Sharing. dopplr.com - Dopplr lets you share your travel plans privately with a group of friends... Posted Jul 28 2008, 10:44 AM by Compiled at The BrainBangers Ball with | with 2 comment(s) Interactive/Online, Culture, Technology