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“When confused, ask the customer.” That’s a classic Sam Walton quote – and one that points to solutions for how to organize for better productivity. This customer-facing philosophy is why our company, a marketing communications company, is organized around the customer – as opposed to being organized by function. This design may or may not work for your business. But for more than 20 years now, we’ve found that by being organized in client-based teams instead of function-based departments, we stay closer to the customer and eliminate a lot of internal conflicts. Here are some changes you might consider that to create an organizational model for delivering what the customer needs -- faster, better and at less cost....
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