Browse by Categories

• We’d like to hear from you!

  Doritos launched a $3-million Super Bowl commercial that was written and directed by the winners of its "Crash the Super Bowl" contest. TurboTax ran a similar, highly publicized contest in 2007 . It's a trend that will continue to grow,... Posted Mar 11 2009, 10:13 AM by John Leung - Interactive with | with 1 comment(s) Marketing, Public Relations, CRM

• Have you found the niche in your niche?

  A growing trend for 2009 is Nichetributes, the power of making products and services relevant by incorporating “attributes” and features that cater to distinct consumer lifestyles and situations. For example, glove designers know that their customers... Posted Jan 30 2009, 12:20 PM by Harvey Kaner - Account Management with | with no comments Marketing, Technology, CRM

• Necessity. The mother of invention?

  The new year is traditionally a time to take stock of our personal and professional lives. This year, the ante is upped for everyone, especially in the work realm. “How can my company succeed in this economy? How can we make a difference?” Don’t let fear... Posted Jan 30 2009, 12:05 PM by Erin Culling - Account Management with | with 1 comment(s) Business, CRM

• Two simple words

  Don't underestimate the power of saying "thank you." Many times, companies may become so focused on building the right message and planning the right marketing mix that they forget to include a "thank you" strategy. Whether it's... Posted Oct 20 2008, 04:31 PM by Shelly Walker - Account Leadership with | with 1 comment(s) CRM