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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

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  • Two simple words

    Don't underestimate the power of saying "thank you." Many times, companies may become so focused on building the right message and planning the right marketing mix that they forget to include a "thank you" strategy. Whether it's...
    Posted Oct 20 2008, 04:31 PM by Shelly Walker - Account Leadership with | with 1 comment(s)