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• How B2B advertising should be

  When we sell to consumers, we all know the importance of reaching them on an emotional level, not just a rational one. Remember, people buy with their hearts, not just their heads. But when it comes to B2B advertising, many advertisers do a one-eighty.... Posted Oct 15 2005, 07:07 AM by Howie Cohen - Creative with | with no comments Marketing, Advertising, B2B