The best way for businesses to increase customer following in social media is to push out good content to naturally attract followers. And, it's critical to know and understand the people they want to reach to get their attention — and keep it.

These were the key issues discussed on Wednesday when we kicked-off our Knowledge Tap event series at our Santa Monica office. Our ballroom was transformed into a happy hour where clients and friends joined us for an evening all about customer engagement through social media.

Industry experts, including Chris Falcioni, West Coast sales director, Shoutlet; David Henzel, VP marketing, NetDNA; and Dillon Wilson, director of strategy and campaigns, PartnersHub, joined our social media coach Janette Rizk for this exclusive panel discussion. Keeping with our theme, guests tweeted their questions and comments during the panel for everyone to see on our live Twitter feed.

If you missed this event, our next Knowledge Tap is slated for February. More information to come! If you attended the event and have feedback or have a topic you'd like discussed, send us a tweet @phelps_agency with the hashtag #KnowledgeTap.