October marked Breast Cancer awareness month and Panera Bread’s Pink Ribbon Bagel program. The Panera Bread PR team at The Phelps Group kicked off media relations around the 10th anniversary of Panera Bread’s Pink Ribbon Bagel program and developed “The Power of 10 Day,” where 100 percent of proceeds from Pink Ribbon Bagels sold on Oct. 10 were donated to the Dr. Susan Love Research Foundation and its search for a cure.

All month, 10 cents from each bagel sold went back to the Foundation. The PR team garnered broadcast coverage across Southern California, from KTLA-TV, LA’s CW-affiliate to KTTV-TV’s Good Day L.A. and KMIR-TV, the NBC-affiliate in Palm Springs, in addition to print and online coverage. The team worked with KTLA’s Weekend Morning News to do a “survivor salute” where cancer survivors that sent in their photos received a gift card from Panera Bread. Nearly 50 percent more funds were raised in support of breast cancer research than last year.

KTTV-TV Good Day L.A. - Oct. 10, 2011, "Panera Bread's Power of 10 Day"

KTLA Weekend Morning News - Oct. 9, 2011, " Survivor Salute: Panera Bread"

KTLA Weekend Morning News - Oct. 8, 2011," Panera Bread's Pink Ribbon Bagels"