In light of the current logo uproars faced by both GAP and MySpace, it is an opportune time to address the perennial graphic design question asked of advertisers: Can you make the logo bigger?We’ve all heard it. There are even several spoofs about it on YouTube. But, making the logo bigger isn’t a branding strategy. It’s just a logo—not a way to get into the hearts and minds of today’s fragmented consumers who need to be engaged with your brand.If you think your logo is too small, stop and ask yourself these questions: Is the ad on strategy and creatively memorable? Does it stop the reader and engage them with an offer or information that piques their interest?If the answers are "yes," then they’ll want to know where they can get it. Aha, the logo. It doesn’t matter what size it is or if it’s even in the ad. In fact, according to Hey Whipple Squeeze This by Luke Sullivan, ads without any logos at all are often the most powerful. Why? Customers don’t buy logos, they buy benefits. So if you can effectively convey the benefits, logo size only matters in terms of design—something best left to the eye of a seasoned art director. Make the Logo Bigger
Amber Bryan | Team Leader
companies should learn to make their logos bigger in consumers' hearts not in consumers' eyes. It is very important to find the true value of a product. To know what can be offered to the consumers. and what can be resonated with consumers.
Logos are an interactive way for brand launching and certain creativity made by designers to promote the business and its quick growth. And a quite impressive way for making the logo large enough.