There is a trend in people entering longer search queries, defined as averaging five to eight words. These were up 7% between December 2009 and April 2010. Searches of eight or more words increased 4%*.

As consumers become more search-intelligent and explicit in how they search, it's become imperative to develop a solid strategy around long-tail search queries. Driving more click volume is one thing, but engaging users who are at the end of the buying cycle translates into better conversion rates and increased profitability.

Ask your marketing team how to find which search queries are applicable to your Website.

* Experian Hitwise