The Phelps Group’s Kimberly Daily and her team, AcuitasLA, won the Monty McKinney Award at the 2010 AAAA’s Institute of Advanced Advertising Studies.

The IAAS is one of the AAAA’s most prestigious and long-running advertising training programs.  In the program, 6 teams of 7-8 agency professionals with 1-3 years of experience attend the 16-week course to further develop their skills in a wide range of marketing disciplines. Teams use the course lessons to develop a comprehensive brand analysis, creative idea and media plan to present to a discerning client. This year, teams developed a plan for Pepsi Max – the highly-caffeinated, zero-calorie cola with the taste of Pepsi.  Each team presented their plan to a panel of 6 judges:

· Pam McNeely – Tantara Media Partners
· Eric Johnson – Ignited
· Simon Little – Simon Little Brand Consulting
· Gary Schmidt – West End Consulting Group
· Kristen Latto – TBWA\Chiat\Day
· Patrick O'Neill – TBWA\Chiat\Day

AcuitasLA won the judges' approval with their “Get Some” campaign which captured the target of men age 25-35. The team expanded the concept of “Get Some” across traditional marketing platforms, digital media, and social media, along with sampling events and partnerships.  View samples from the presentation:

This win continues The Phelps Group’s long-standing tradition of bringing home the Monty McKinney Award. The award is named after the iconic former chairman of both DDB/West and TBWA\Chiat\Day who has lent his name to the IAAS award for over 25 years.