In today's fast-paced, first-impression marketplace, clear and concise communication is key. In trying to get a message out quickly, however, "correct" is often left out of the equation. By not taking the time to ensure that all messaging contains proper punctuation, grammar and spelling, you may have a tough, if not expensive, lesson to learn.

Look at it this way: a resume is one of the most important pieces of personal branding, and most employers will simply toss out resumes that are convoluted or contain typographical errors. Who wants an employee who doesn't spend the time to make sure their personal marketing is correct? No one! So why would anyone think that consumers are any different? Fact is, they’re not. And, if your communication reads poorly or is error-ridden because an editor or proofreader didn't review it, they'll toss you out as quickly as that resume.

Regardless of time constraints, there's always time to get an "extra set of eyes" on all your materials. What you spend to ensure your communications are error-free will far outweigh what a mistake-filled ad or brochure will cost in embarrassment and reprints.