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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

June 2009 - Posts

  • Jun 15 2009  •  , ,

    When little things mean a lot

    Kristen Thomas - Public Relations Specialist
    In today's fast-paced, first-impression marketplace, clear and concise communication is key. In trying to get a message out quickly, however, "correct" is often left out of the equation. By not taking the time to ensure that all messaging...
  • Jun 15 2009  •  , , ,

    Small time

    Armand Kerechuk - Art Director
    The popular saying, "God is in the details" emphasizes the importance of being meticulous. But in the process, we sometimes forget to step back and look at the big picture. Often, it's the most obvious thing that gets missed. When designing...
  • Jun 15 2009  •  , , ,

    Optimizing for the mobile market

    Daniel Sinor - Usability Strategist
    The popularity of mobile devices continues to grow, creating new obstacles to overcome when developing websites. Because mobile browsers display Web content the same as larger screen systems, the content is quite difficult to view and, in most cases,...
  • Jun 15 2009  •  , ,

    For applause, pause

    Stacy Dominguez - Team Manager
    Ever finish a presentation feeling that your audience didn't fully grasp your message? What could you have done to get the people hanging on your every word? Presentation coach Sims Wyeth explains how pausing throughout your speech could be the answer...