May 2009 - Posts

• May 29 2009  •  Interactive/Online, Technology, Social Media

  Google Wave: Is social media convergence finally here?

  David Yoon - Interactive Design

  Google recently previewed its latest project, Google Wave. Looking like a crazy dashboard mashup of blog, Twitter, Facebook, Gmail and Docs interfaces, it promises to finally consolidate scattered Web activity into one integrated, centralized application... with 2 comment(s)

• May 19 2009  •  Interactive/Online, Branding, Social Media

  Moms on FB!

  Harvey Kaner - Account Management

  Yep, that’s right. My Mom has officially joined the millions on Facebook, and she loves it. This really shouldn’t be a surprise, as the fastest growing demo on FB is women, 55+. It’s pretty amazing that someone who survived WWII, witnessed the birth of... no comments

• May 19 2009  •  Marketing, Creative, Culture, Business

  Jargon. The double-edged sword.

  Mike Rose - Art Director

  We all use jargon to some extent, often not realizing that we are inserting "code words" into our conversations. Jargon speeds communications between those in the know, while simultaneously keeping outsiders from knowing what it is you're... no comments

• May 19 2009  •  Marketing, Interactive/Online, Technology, Business

  Frustrated fat fingers

  Daniel Sinor - Usability Strategist

  Mobile devices have taken an astonishing leap in the last few years, making most websites viewable on a majority of mobile browsers. But, unless a site has been built specifically for mobile use, it’s most likely frustrating users and losing market share... no comments

• May 19 2009  •  Integrated Marketing, Marketing, Public Relations, Advertising, Promotions

  PR+Advertising+Promotions: 1+1+1 = 5

  Joe Phelps - CEO

  Are your PR people communicating the same key message points as your advertising specialists? Are they on the same page as your sales promotion people? Are they all working from the same brand-building strategies? Evaluating the successes and failures... no comments

• May 19 2009  •  Marketing, Creative, Advertising, Branding

  Does sex sell?

  Howie Cohen - Messaging

  Yes and no. Sex doesn’t sell when it’s used as a cheap trick to grab attention but has nothing to do with the product. This was the case with a recent fast food commercial that showed a sexy woman devouring a burger in an orgy of bites, drips and slurps... no comments