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Jan 30 2009
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Marketing, Technology, CRM
Harvey Kaner - Account Management
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A growing trend for 2009 is Nichetributes, the power of making products and services relevant by incorporating “attributes” and features that cater to distinct consumer lifestyles and situations. For example, glove designers know that their customers...
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Jan 30 2009
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Marketing, Interactive/Online, Business
Tom Rector - Creative
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In any sales message, there comes a moment of truth. If you’ve done your job right, you have your target’s attention, generated interest and created a desire. Now comes the coup de grace: Getting a response. One way to do this is to get your target to...
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Jan 30 2009
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Business, CRM
Erin Culling - Account Management
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The new year is traditionally a time to take stock of our personal and professional lives. This year, the ante is upped for everyone, especially in the work realm. “How can my company succeed in this economy? How can we make a difference?” Don’t let fear...
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Jan 30 2009
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Public Relations, Interactive/Online, Culture, Social Media
Janette Rizk - Public Relations
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Once you’ve entered the world of social media, how do you monitor online activity from employees, consumers and traditional media — all of which can impact your company’s perception? The answer is to actively monitor posts on blogs and social media networks...
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Jan 30 2009
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Creative, Advertising, Branding
Amber Bryan - Account Management
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We’ve all heard it. There are even several spoofs about it on YouTube. But making the logo bigger isn’t a branding strategy. It’s just a logo — not a way to get into the hearts and minds of today’s fragmented consumers who need to be engaged with your...
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