A new exhibit at the New York Public Library celebrates the creators of some of the most successful advertising campaigns of the last 80 years. This tribute includes The Phelps Group’s own Howie Cohen’s award-winning lines, “I can’t believe I ate the whole thing” and “Try it, you’ll like it.” Read more about The Real Men and Women of Madison Avenue

Coca-Cola’s latest offer – everyone in America can get a free bottle of Coke Zero if one of its drivers wins a NASCAR event. Our media coach, Mary Jo Sobotka, comments on the latest hyper-promotion.

Los Angeles Times business reporter Cyndia Zwahlen, partnered The Phelps Group with the owner of Top Drawer Hardware for a small business makeover. The owner spent time with Amber Bryan, team leader, and stayed for an animated brainstorming session at our Brain Bangers’ Ball, walking away with dozens of ideas to better focus on her target audience and enhance the retailer’s marketing efforts. Read more.