November 2008 - Posts

• Nov 24 2008  •  Culture, Leadership, Business

  Urgent! Read this now!

  Bill Threlkeld - Public Relations

  Could a false sense of urgency be plaguing your company? It can be tricky to diagnose and correct, because on the surface, it can appear as simple urgency. But, in the scenario of a false sense of urgency, there's a frantic feeling, driven by anxiety... no comments

• Nov 21 2008  •  Creative, Culture

  Is e-mail the enemy of creativity?

  Howie Cohen - Messaging

  When it comes to creating great ads, I believe that e-mail has set us back about 50 years... to the old days, when a copywriter would write a headline; then, he’d walk that headline down the hall to the art director and slip it under the door. The art... no comments

• Nov 21 2008  •  Creative

  The Pepsi Logo Challenge: It’s supposed to be what?

  Tom Rector - Messaging

  Pepsi recently revamped its logo by arcing the white band in the Pepsi circle so that it forms a series of “smiles.” The estimated cost for the redesign according to Advertising Age – over $1 million. The cost of changing signage on vending machines,... with 1 comment(s)

• Nov 21 2008  •  Research, Business

  Get your message to really stick

  Shelly Walker - Account Leadership

  Could those colored sticky notes you have at your desk possibly be one of the most powerful tools at your disposal? Social scientist Randy Garner recently sent out a survey and, in some form, a request to complete them. Some of the surveys went with only... with 1 comment(s)

• Nov 04 2008  •  Interactive/Online

  Interface disasters

  David Yoon - Interactive Design

  Interfaces excel at one thing: enabling users to perform tasks without needing to understand the behind-the-scenes complexities. Flip a light switch, and you have light – without any electrical engineering expertise. The promise of simplicity and utility... no comments