October 2008 - Posts

• Oct 20 2008  •  CRM

  Two simple words

  Shelly Walker - Account Leadership

  Don't underestimate the power of saying "thank you." Many times, companies may become so focused on building the right message and planning the right marketing mix that they forget to include a "thank you" strategy. Whether it's... with 1 comment(s)

• Oct 17 2008  •  Branding, Promotions

  Perk up and perk often

  Jason Alloy - Account Management

  Want to save time? Interested in getting first dibs on exclusive fashions? Need free parking at the big game? Many companies are betting consumers will undoubtedly and enthusiastically answer "yes" to these questions, as the trend of giving... no comments

• Oct 17 2008  •  Production

  Using recycled paper isn’t enough. Take the next step with FSC.

  Randy Brodeur - Print

  The Forest Stewardship Council (FSC) was created to change the field of sustainable forestry worldwide. The FSC sets criteria and standards that span economic, social, and environmental concerns. These standards are considered the world’s most stringent... no comments

• Oct 17 2008  •  Branding, Research

  How do you spell results?

  Howie Cohen - Messaging

  We're all familiar with the traditional ways to measure marketing success from sales reports to phone inquiries to website visits. But here’s another measure reported to us by our City of Hope client. In a recent local Spelling Bee, a precocious little... no comments

• Oct 17 2008  •  Creative

  ∆ - The sign of change.

  Kent Land - Creative

  We intuitively know when we’ve experienced great creative work. It affects us. It makes us talk. It makes us wonder. It makes us remember. And it makes us do things that we had not previously done. Like trying a new product or a new brand. Simply put... no comments