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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.
Sep 04 2008  •  ,

Are you getting the most out of your browser?

Greg Nason - Interactive

The IT industry has been experiencing an enormous paradigm shift toward tapping into the power of its user base. Open-source, community-driven projects--once a nearly inconceivable idea--has become a reality and has been met with astounding success.

The most prominent of the open-source browsers available (at least for the time being) is Mozilla Firefox. Firefox, like many other contemporary browsers, allows its users to develop and share their own tools that can augment the browser's built-in features and behaviors. These "add-ons" are free and can save you countless hours and headaches.

If you haven't had a chance to explore what's out there, here's a list of Firefox add-ons you should at least be aware of. (Do you have any favorite add-ons pertaining to the marketing industry that you don't see here? Please share them in the comments!)

Rank Checker - Free tool for checking search engine rankings.

Pencil - Free tool for making diagrams and GUI prototyping.

WASP - Provides Web analysts and implementation specialists an understanding of what analytics tags are being used on a page.

Read it Later - Keep a running list of pages to come back to and read when you have time.

Screengrab! - Simple screen captures allowing entire-page captures below the fold.

Firebug - Essential features for anyone working in the interactive space, not just developers.

Web Developer - Helpful features for, well, Web developers.

To see a list of this year's official Mozilla contest for best new add-ons, click here.

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