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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

September 2008 - Posts

  • Sep 04 2008  •  ,

    Are you getting the most out of your browser?

    Greg Nason - Interactive Specialist
    If you haven't yet strayed from your computer's default browser, you may be missing out on useful, free tools. The open-source software revolution has tapped the power and creativity of the community to offer functionality previously offered only by costly software or subscription services. Here is a list of my favorite Firefox add-ons for marketers. Do you have any favorite add-ons pertaining to the marketing industry that you don't see here? Please share them in the comments!...
  • Sep 03 2008  • 

    Google Chrome and the death of the browser

    David Yoon - Interactive Design
    Google's announcement of its Chrome browser heralds the return of the venerable thin client concept, this time using system OS-level memory management and streamlined browser performance to usher in a new era of next-gen Web applications. But there's...
  • Sep 02 2008  • 

    Why consumer feedback rules

    Hank Shaw - Account Leadership
    How would you rate your company on creating consumer feedback loops? Yes, customer feedback can be scary and, sometimes, the truth hurts. But, in the end, listening to customers and putting their feedback into product development pays off with loyalty...
  • Sep 02 2008  • 

    Are you honing skills, or just working?

    Greg Nason - Interactive Specialist
    Contrary to what you might expect, merely doing a job every day does not necessarilly qualify as real practice. Improved skills come from focused practice and continually tackling challenges that lie just beyond one's competence. If work overload...