Have you ever noticed that most online advertisements, if not at the top of the page, are placed on the right side? It's something we take for granted and probably never really thought about why.

Placement is everything. Because the scrollbar is on the right side, it makes sense to place the ad on the right, as that’s where most users focus their attention and are likely to keep their cursor. But it goes beyond that. Whether it was strategic or accidental, sites like Google and Yahoo have set the standard for ad placement. Now, because of these sites, viewers expect to see ads on the right side.

However, some websites seem to have missed the first memo. Facebook recently announced that it is moving ads from the left to the right side of the page. It's something so simple, but most of us probably never thought about it. Facebook obviously didn't until now.

Read the article at: Adweek.com

Read the press release at: Facebook.com