The ultimate in luxury, design and fashion may soon be seen in more places than just Miami's Ocean Boulevard or one of Paris' flashy catwalks. Would you believe the elite may soon be gathering in a Burger King or that the hippest outfits might be worn by a Russian army general? In a move to match marketing tactics against McDonalds' new designer uniforms, Burger King recently announced that selected stores would soon feature an 85₤ ($167) Kobe beef burger. It's all part of a move toward consumer mass marketing, with design as part of the core value, as described in Alice Wylie's article "Burger Bling." This kind of prestige marketing has companies focused on updating their image to attract new customers. The importance of visual appeal has even prompted Russia to commission its most famous fashion guru, Yudashkin, to design uniforms for high-ranking officers. Is there really a target market to which these outrageously priced food items appeal? Will these trends be able to survive in an economy headed for a recession? Get all the answers here.