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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.
Jun 16 2008  • 

Interesting read: Why Zappos pays new employees to quit - and you should, too

Judy Lynes - Public Relations

That headline in the Harvard Business Hotlist e-newsletter captured my attention; equally compelling was Bill Taylor's article about the super-successful Zappos. In a nutshell, the company is fanatical about customer service and wants to make sure all its employees are, too. So, after a four-week training program, every new hire gets "The Offer" to quit right then and be paid for the training, plus a $1,000 bonus. The savvy management reasons that the 10 percent or so who take the offer are not committed to Zappos' mission and would not make excellent employees. Hmmm... how many hiring mistakes could you have nipped in the bud early on with such an offer? Read the full article.

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