April 2008 - Posts

• Apr 29 2008  •  Interactive/Online, Direct Marketing

  10 must-follow rules for email subject lines

  Amber Bryan - Account Management

  First off, when developing an email campaign be sure to follow all CAN-SPAM laws. Secondly, when writing your subject line(s), be sure to follow the 10 rules below to avoid getting caught in SPAM filters and to increase your open rate. Avoid words such... with 3 comment(s)

• Apr 21 2008  •  Culture, Leadership

  Forget about motivating people......

  Joe Phelps - CEO

  The people you want to hire do not need motivating. They're mature adults and probably have the energy level they'll have for the rest of your relationship. So, it's not about motivating. It's about alignment of goals...... with 1 comment(s)

• Apr 08 2008  •  Public Relations

  Everyone's an expert

  Bill Threlkeld - Public Relations

  During the last decade, the rush of excitement and empowerment that has come with blogging has led to an increase in choice fatigue. The challenge? Who to believe in all the clutter. But that’s changing. A recent post on Adweek.com entitled " The... no comments

• Apr 04 2008  •  Creative

  What makes a great theme line?

  Tom Rector - Messaging

  Call it a tag line, slogan or theme line, it’s the essence of your brand – distilled into (preferably) seven words or less. A theme line can: • Express your company’s vision or unique market position. • Define your brand’s character or extol a benefit... with 2 comment(s)

• Apr 02 2008  •  Public Relations

  Well…if THEY say it’s good…

  Bill Krenn - Public Relations

  When you market a new product or service, credibility is key. Potential buyers want to be assured that what they are buying lives up to the seller’s claims. Think about getting someone other than the manufacturer or seller to say something great about... no comments