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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

March 2008 - Posts

  • Mar 17 2008  • 

    Why build an Employee Stock Ownership Plan?

    Joe Phelps - CEO
    You're a business owner, you're a long-term planner and you'd like to have a succession plan that benefits you and the people who've helped you build the business. If that's the case, then the you'd probably like to: Have your...
  • Mar 13 2008  • 

    What’s the big idea?

    Armand Kerechuk - Art Director
    Big ideas can come from anywhere and occur at anytime. But, for those times when your creative engine is stalled and the ideas aren't coming, here are a couple of proven ways to get "unstuck." This one you should do alone. Find a quiet place...
  • Mar 11 2008  • 

    Freemiums? Gift Economy? The growing vocabulary of Freeconomics

    David Yoon - Interactive Design
    Ever wonder why so much stuff on the Internet is free? What brought about such a precedent, and how do sites manage to make money by giving their products away? According to a recent Wired article the answer lies in traditional media, stretching all the...
  • Mar 06 2008  •  ,

    Politics in the Web 2.0 Era

    Allison Pines - Account Management
    Web 2.0 has played a large role in the 2008 Presidential Campaign, enabling candidates to reach millions of voters and truly engage them in the political process....