February 2008 - Posts

• Feb 20 2008  •  Marketing

  Features don't sell, benefits do

  Tom Rector - Messaging

  It's amazing how often marketers forget to distinguish between features and benefits in their customer communications. Features are product attributes based on the characteristics of that product. Benefits are what the product does for you and are based around the individual. ... no comments

• Feb 20 2008  •  Interactive/Online

  Tips for digital wayfinding

  Jacob Holloway - Interactive

  Imagine yourself in a grocery store or bookstore. You want something and you're not sure where to look. If you don't find it after a first guess, you may retrace your steps, wander or even search for a salesperson to help you. If you're short on time and your need isn't that urgent, you might just leave.... no comments

• Feb 19 2008  •  Public Relations

  Help! Don't sell — Los Angeles Times reporter Catherine Saillant gives newsroom tips to PR

  The Phelps Group

  Help! Don't Sell — Los Angeles Times reporter Catherine Saillant gives newsroom tips to PR... no comments

• Feb 19 2008  •  Marketing

  It's not what your customers know — it's how they feel

  The Phelps Group

  Customers need to know how much a product costs, what it offers and how well it works, but do they ever consider how it makes them feel? A recent Knowledge@Emory article suggests that emotion doesn't just influence a rational buying decision — it forms the customer's rational base itself. The article quotes Liam Fahey, chief architect at the interestingly named Emotion Mining Company.... no comments

• Feb 13 2008  •  Culture

  Freedom requires trust on all sides

  Joe Phelps - CEO

  PCs, the internet and wireless technologies are promoting flex-time and spreading work time across the 24/7 spectrum. Companies and their employees who go with the flow of these realities will reap the benefits. However, this new world his requires a higher level of trust on everyone's part, while allowing people to enjoy more freedom and be productive in new ways.... no comments