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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

January 2008 - Posts

  • Jan 29 2008  • 

    How to organize for increased productivity

    Joe Phelps - CEO
    “When confused, ask the customer.” That’s a classic Sam Walton quote – and one that points to solutions for how to organize for better productivity. This customer-facing philosophy is why our company, a marketing communications company, is organized around the customer – as opposed to being organized by function. This design may or may not work for your business. But for more than 20 years now, we’ve found that by being organized in client-based teams instead of function-based departments, we stay closer to the customer and eliminate a lot of internal conflicts. Here are some changes you might consider that to create an organizational model for delivering what the customer needs -- faster, better and at less cost....