November 2007 - Posts

• Nov 01 2007  •  Interactive/Online

  Myth-busting today

  Terrill Dines - Account Management

  Repetition is a very powerful tool for creating memories. As children, we repeated our multiplication tables. In high school, we knew our crush’s phone number by heart - even if we have never actually used it. In college, we knew every line from the movie Animal House.... no comments

• Nov 01 2007  •  Public Relations

  How long is long enough?

  Kristen Bergevin - Public Relations

  The web has brought about big changes in lead times for the media - breaking news now hits instantly. When planning a strategic public relations campaign that still follows traditional schedules, you can impress the media with your public relations savvy by understanding the fundamentals of their lead times. Among print, radio, television and online, lead times can vary considerably - from months, weeks, days to minutes!... no comments

• Nov 01 2007  •  Interactive/Online

  Improving the Web for Disabled (and Non-Disabled) Users

  Jacob Holloway - Interactive

  As many as 10 percent of Internet users have disabilities, so it’s important to consider Accessible Web Design which allows all users to access information online regardless of their disability. For example, a color-blind visitor may have trouble reading text on backgrounds without sufficient contrast, while a deaf visitor will need a transcription of your latest podcast. Even non-disabled users will benefit – such as viewers with a different learning style or people in noisy environments, on a mobile device, or with a low-bandwidth connection.... no comments