August 2007 - Posts

• Aug 01 2007  •  Interactive/Online

  Forget the fold: designing for true usability

  David Yoon - Interactive Design

  There's a lot of talk about the all-important fold. Simply put, above-fold ads cost more. Marketers obsess over cramming everything they can into that narrow window. And designers tear their hair out trying to maintain an ever-teetering balance between brand aesthetics and direct-response calls to action.... no comments

• Aug 01 2007  •  Public Relations

  It's not over 'til it's over

  Judy Lynes - Public Relations

  How is it that journalists get those juicy quotes or sound bites that the interviewee didn't intend to reveal?... no comments

• Aug 01 2007  •  Marketing

  The rub factor

  Howie Cohen - Messaging

  Sometimes, the best way to brand a product is by comparing it to what it is not. We call this "The Rub Factor." You pick a familiar entity – one that's spent years defining what it stands for – and rub the other way.... no comments