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The Phelps Group is
Los Angeles' only
agency on the Advertising and PR charts.
"In the book,
Pyramids are Tombs
, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." -
Don Schultz
,
Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks.
Learn more
.
November 2006 - Posts
Nov 01 2006 •
Interactive/Online
Is your web site ready for the search engines?
The Phelps Group
With more than 200 factors considered by Google when deciding where to position your web site on a given search, how do you know if your site has what the spider will approve of?...
no comments
Nov 01 2006 •
Branding
Does your company have an "innovation statement"?
Joe Phelps - CEO
Companies use positioning statements as a guide to help them differentiate themselves in the marketplace. But now there's a need for another type of statement: the Innovation Statement....
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901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400
901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400