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The Phelps Group is Los Angeles' only
agency on the Advertising and PR charts.

"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

October 2005 - Posts

  • Oct 15 2005  •  , ,

    How B2B advertising should be

    Howie Cohen - Messaging
    When we sell to consumers, we all know the importance of reaching them on an emotional level, not just a rational one. Remember, people buy with their hearts, not just their heads. But when it comes to B2B advertising, many advertisers do a one-eighty....
    no comments
  • Oct 01 2005  • 

    Pitching journalists in the wake of disaster

    The Phelps Group
    Considering the recent hurricane and fire disasters, here are some tips from Penelope Dunham, producer for ABC-TV's Channel 7 in San Francisco, on how to pitch in the wake of a disaster....
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