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The Phelps Group
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The Phelps Group is
Los Angeles' only
agency on the Advertising and PR charts.
"In the book,
Pyramids are Tombs
, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." -
Don Schultz
,
Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks.
Learn more
.
June 2005 - Posts
Jun 05 2005 •
Public Relations
Make the change from manager to coach
Kristen Thomas - Public Relations
Struggling with how to transform yourself from a command-and-control supervisor into a coach? Here are four ah-ha moments I've experienced in coaching:...
no comments
Jun 04 2005 •
Marketing
Did you hear the one about the marketing guy and the CFO?
Joe Phelps - CEO
Increasingly, marketing people are under pressure to prove the absolute ROI on marketing communications outlays. Elements contributing to this pressure include: ...
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901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400
901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400