April 2005 - Posts

• Apr 01 2005  •  Integrated Marketing

  Results: Just how integrated are Los Angeles and Orange Counties?

  The Phelps Group

  As part of his presentations to the Los Angeles and Orange County marketing communities, Dr. Tom Duncan, Founder and Director of the world's only Integrated Marketing Communications MBA program, distributed mini-audits that helped attendees diagnose how well their companies are integrated.... no comments

• Apr 01 2005  •  Promotions

  Tourism and travel companies: Seeking a good return?

  Jacob Holloway - Interactive

  All businesses want a good return on their marketing investment. Travel and tourism companies are increasingly getting good returns from...a good return! Someone made happy the first time around is likely to return.... no comments