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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

February 2005 - Posts

  • Feb 01 2005  • 

    Are you ready to be in the media spotlight?

    Bill Krenn - Public Relations
    Whether you’re doing a one-on-one interview with a reporter, speaking at a press briefing, or responding to media queries during a crisis, it’s essential to be prepared. Responding promptly, fully, truthfully and with confidence and conviction can position you and your company in the most favorable light with your key audiences....
  • Feb 01 2005  • 

    Truth is our highest value -- and our most persuasive selling tool.

    Tom Rector - Messaging
    Inscribed on the walls of The Phelps Group is a maxim that reads, "Our work influences millions of people daily. Therefore, Truth is our highest value." Good words to live by -- and good words to sell by as well....