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The Phelps Group is
Los Angeles' only
agency on the Advertising and PR charts.
"In the book,
Pyramids are Tombs
, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." -
Don Schultz
,
Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks.
Learn more
.
January 2005 - Posts
Jan 01 2005 •
Marketing
Five trends that are changing how we target customers.
The Phelps Group
The iPod World, Word of Mouth Buzz, Instant Messaging and RSS, Online Advertising Alternatives, and Webcast Infomercials and Educational Demonstrations....
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901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400
901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400