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The Phelps Group is Los Angeles' only
agency on the Advertising and PR charts.

"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

December 2004 - Posts

  • Dec 08 2004  • 

    How reliant is your brand on your leader's reputation?

    Joe Phelps - CEO
    "Despite the size of modern corporations, the person in charge sets the tone, defines the style and becomes the company's face," says Fortune magazine. That is often the case. However, in corporations managed for the future, the overall culture carries the brand and is not as reliant on one leader....
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