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The Phelps Group is Los Angeles' only
agency on the Advertising and PR charts.

"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

June 2004 - Posts

  • Jun 04 2004  • 

    How to get a journalist to

    Kristen Thomas - Public Relations
    Before you send out that next press release or pitch, think: "Is this interesting to anyone but me?" Often, PR professionals lose sight of what’s most important to journalists — "newsworthiness." So what, exactly, is newsworthy?...
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