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"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

August 2003 - Posts

  • Aug 17 2003  • 

    Are you prepared to face the media?

    Bill Krenn - Media Trainer
    What if your next phone call is from a reporter? What if you're asked for your position on an issue? Are you prepared to answer concisely and with conviction so that you put yourself and your company in the best possible light?...