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The Phelps Group is Los Angeles' only
agency on the Advertising and PR charts.

"In the book, Pyramids are Tombs, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." - Don Schultz, Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks. Learn more.

April 2003 - Posts

  • Apr 02 2003  • 

    Make decisions based on today's information

    Mary Jo Sobotka - Media Planning
    The customer you target has changed over the past five years. It's important to keep thinking about how your target's lifestyle is evolving, and how these changes affect buying habits and interpretation of your brand....
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