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The Phelps Group is
Los Angeles' only
agency on the Advertising and PR charts.
"In the book,
Pyramids are Tombs
, Phelps tells how to build integrated communications programs, work teams, media-neutral planning, corporate culture and most of all, how to really become a client partner and provide strategic direction. Every agency leader or would-be leader should read and use the lessons in this book." -
Don Schultz
,
Professor, founder of this country's first graduate program in IMC (Northwestern Univ.) and author of leading marketing textbooks.
Learn more
.
September 2002 - Posts
Sep 08 2002 •
Marketing
,
Creative
10-Point creative reality check
The Phelps Group
Before development of any ad begins, the following questions must be answered. At The Phelps Group the last question on our list is very important because we believe in an integrated marketing solution to our clients' problems....
no comments
Sep 08 2002 •
Advertising
Does your ad have what it takes?
Howie Cohen - Messaging
Want to create an effective ad that gets results? Trying to decide whether a particular ad has what it takes to do the job? Here's a simple method for creating — and judging — ads from our Creative Coach, Howie Cohen....
no comments
901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400
901 Wilshire Blvd. • Santa Monica, CA 90401 • 310.752.4400