May 2002 - Posts

• May 23 2002  •  Integrated Marketing

  What every marketer should know about IP

  Gary D. Yanker - Attorney and Educator

  Behind great products, services and marketing campaigns are valuable ideas -- intellectual property (IP) -- which represent a company's core assets such as product names, marketing positioning, sales promotions, press releases, etc.... no comments

• May 05 2002  •  Public Relations

  How to deal with the press in a crisis

  The Phelps Group

  Tylenol, Jack in the Box, NBC and other companies have learned the value of crisis communications. Because no one knows what the future will bring -- even with the best management team on board -- a crisis plan customized for each company is essential... no comments

• May 05 2002  •  Direct Marketing

  A tip on a tricky email subject that may save you a customer

  The Phelps Group

  Email list owners typically do not release their lists. To retain control of the list, the list owner sends out the creative you submit. There is an indicator on the email saying the list owner is sending this email. So if a consumer unsubscribes to an email, they are unsubscribing to that list owner's email, not yours.... no comments