April 2002 - Posts

• Apr 23 2002  •  Research

  How to survey 1,000 people

  Glenn Schieke - Operations

  Most advertisers recognize the value of consumer research in making more timely and accurate marketing decisions. However, cost and timing considerations have prohibited many from using this valuable tool. Fortunately, there are alternatives. One particularly... no comments

• Apr 11 2002  •  Marketing

  Break free of the category culture

  Howie Cohen - Messaging

  Why do all diet ads look like diet ads? For the same reason that all movie ads look like movie ads. And car ads look like car ads. They're slaves to "category culture." It seems that every category has one, and it happens for several reasons:... no comments

• Apr 06 2002  •  Production

  Ever hear the story about raster and vector?

  Randy Brodeur - Print

  Do you know which type of electronic file to use when? Raster and Vector are the two main file formats used in graphic production, but their strengths are very different.... no comments

• Apr 02 2002  •  Interactive/Online

  Wanna get noticed on the web?

  The Phelps Group

  Q: How do people find information on the Web? A: Search engines.... no comments

• Apr 02 2002  •  Direct Marketing

  I already know my customers: what do I need to test?

  The Phelps Group

  You may think you know your customers. But how well do you know them? When was the last time you defined them in clear, specific segments?... no comments

• Apr 02 2002  •  Direct Marketing

  Your ultimate asset

  The Phelps Group

  Quick! What's your ultimate asset? Answer: Your customers.... no comments

• Apr 02 2002  •  Direct Marketing

  80 years later, the basics still make sense for direct

  The Phelps Group

  "Almost any question can be answered cheaply, quickly, and finally, by a test campaign. And that's the way to answer them -- not by arguments around a table. Go to the court of last resort -- the buyers of your product." -- Claude Hopkins, "Scientific Advertising," 1923.... no comments

• Apr 02 2002  •  Production

  Why won't this JPEG file open?

  Randy Brodeur - Print

  Do you know which type of electronic file to use when? Raster and Vector are the two main file formats used in graphic production, but their strengths are very different.... no comments